Oscar mayer

Wake Up & Smell the Bacon

Waking up to the smell of bacon shouldn’t be reserved for the one-percenters or Michael Scotts of the world. No, we believed that everyone’s entitled to it. So we made a bacon scented alarm for your phone and then launched it with a bacon awakening film beyond your wildest dreams.

Cannes Lion - Silver / Cannes Lion - Bronze / OneShow - Silver / ADC Awards - Silver / Webby Awards - People's Choice / Shorty Awards - Gold / IAB MIXX Awards - Gold / Mobi Awards - Winner

The Device

Custom built through a year of development, the Wake Up and Smell the Bacon device included a uniquely formulated bacon scent (with refills!).

All controlled through the custom Wake Up and Smell the Bacon iOS app.

Simply attach the device, set the alarm, and wake up to the delicious scent of bacon.

The Website

The only place for fans to secure the coveted device— taking them through the journey of what makes Oscar Mayer bacon, and it’s scent, the stuff of dreams.